Many newcomers to the Internet marketing world aren’t aware that there’s a vast difference between an autoresponder program and an autoresponder service. Not knowing the difference, they often purchase the wrong type of autoresponder, and discover too late they’ve already wasted money on a program which is unproductive to them.
An autoresponder program is a program which is set up on your internet server. It’s usually a no cost autoresponder which comes with your web hosting account. Most people do not prefer to use autoresponder services; so instead, they use an autoresponder program they may have more control over. Some of those people don’t like the autoresponder programs that come with their hosting accounts either and purchase autoresponder programs or scripts that have to be installed on their web server.
Some people are quite happy with using an autoresponder service. This is a service that is usually paid for on a regular or yearly basis. The fees are ongoing, and everything is browser based. In other words, you could set up your autoresponder messages as well as manage your opt-in list through your web browser – just as you can with an autoresponder program that’s set up through your web hosting account. The Difference is that the service runs on the autoresponder service’s web server – not yours or your web hosts.
Newbies are often better off using an autoresponder service. These services are really easy to understand and to use, and no technical knowledge is needed to set things up. As a newbie to the field, however, you may be concerned about the price of an autoresponder service. If it is the case, you have the option of signing up with a totally free autoresponder service.
Free services make their money by placing ads in each autoresponder message which you send out. Usually these ads appear at the top of your messages, and sometimes they appear at the bottom. Most of the free services are simply an enticement to get the professional version, and have many of the moreinnovative features, such as tracking, disabled.More advanced users often choose to use autoresponder programs, just because they have more control over the autoresponder, and they don’t have to follow some of the stiffer rules enforced by autoresponder services, such as sending confirmation to every single person who is entered into the autoresponders list. The autoresponder that you choose is strictly under your control, but in most cases, an autoresponder service must meet your requirements. If you’re not sure, look for a service that offers free signups, with the option of upgrading to the professional paid version later on.
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