Article marketing is turning out to be one of the most efficient methods to get targeted traffic to your website or blog. However, just writing an article and then submitting it on the internet will not help.
You have to focus on producing articles that bring traffic to you as a result of the search engines. There is truth in the fact that search engines are a wonderful tool for getting attention to your website or blog. But, when you put article marketing and good SEO together, the results can be fabulous. There are tons of article marketers who have been acquiring consistent results just because they are getting ranked by the search engines for particular keywords.
Never Indulge in Keyword Stuffing: One of the main rules in writing SEO articles is to weave keywords through them in a natural manner. You should aim at having a keyword density of not more than 5% when you write your articles, anything more than that can put you in the danger zone. Search engines do not like articles that have been stuffed with keywords because they are hard for readers to process and they seem like spam. The articles that you write need to err on the side of sensibility and only include keywords when they are really necessary. Not only do you risk angering the search engines, your articles are not likely to be approved by the article directories if they are keyword stuffed.
Use the Right Grammar in the Title: Search engines lay extra emphasis on the title of a webpage. This is because that’s the first thing a user sees when they search for a particular keyword and come across a website.
If your title does not have the correct grammar, then it will obviously give the wrong impression to the people that find your website via the search engines. Even if you do manage to be ranked for this specific keyword, the number of people coming to your site will drop because of your planned mistake. So really be sure about making sure your title is grammatically correct.
Don’t Use Misspelled Keywords: There is a trend that a lot of article marketers are doing in which they like to stuff their articles with keywords that are spelled incorrectly just so that they can get ranked for these words. The thing is, the traffic you can get from a keyword phrase that has a spelling error is not a lot.
Besides, it lowers the basic quality of the article and makes it seem like an amateur did it. Who would want to read an article that has all types of spelling errors? You know what you were attempting to accomplish, but the reader does not. So they will just leave the article and do another search for the proper spelled keyword. In summation, optimizing your articles for the major search engines is the first step that you can take for ensuring that what you write will actually get you the results you seek. Once you have secured a good position within the major search engines like Google, you will be able to expand your reach toward the keywords that you would also like to use to bring in extra traffic and your articles. So the secret of successfully optimizing your articles is to focus on the key elements and make your articles stand out from the rest by creating them not only for the readers, but also for the search engines.
Last but not least, it’s usually a very good practice to look at your analytics statistics and observe exactly where customers are generally coming from. Once you discover exactly where your visitors are coming from, you can use a search term research application or the Google Ad Words Keyword Tool to locate extra keywords and phrases corresponding to the search phrases that are currently bringing your active traffic and customers.