eCommerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed eCommerce sites.
Search Engine Optimization or ‘SEO’ is a term used today for all websites especially, eCommerce sites. For the past few years and the next ten years or so, search engines will be the most widely used Internet tool to find websites and information people need.
Most people that use search engines peruse only the top few search results on the first page. Making it to the first page, more so to the top three is the barometer of success in SEO. You will get a higher ratio of probability in being clicked on when you rank high on the first page. The more traffic to your site, the more business you rake in. Anyway that is the way it is supposed to work.
But, it is essential to grab on of the top three spots. As I mentioned, each day is a new day for all eCommerce sites to make themselves rank higher using SEO. It is imperative to make your site better and better every day. Never quit or your site will suffer, fast.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to generating income. People will not find your site unless you get it in front of their face.
With proper search engine optimization you get the potential benefit of generating a high volume of traffic. Let’s just say you only make successful sales with 10 to 20 percent of the traffic you get to your site, if that much. In today’s web world, you may only see 4 to 6 percent of the traffic to your site converted to sales. If you get a hundred or more hits a day, you probably making sales already. If you get only ten to twenty hits a day, you only get one or two sales, if any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods to make your site a top ranked website in the results of search engines. Getting yourself on the first page and better yet in the top half of the page, or above the fold as it is called, will ensure that your site will generate public awareness of its existence and subsequently generate more traffic to your site. Traffic that could lead to potential income from sales.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add to your site to get proper search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites content so that you could get the right keyword phrases on your site without making it too commercial and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound links generated by sites with relevant content to your site is an essential component search engines uses to rank sites.
Search the internet for tips, guidelines and methods for search engine optimization. There are plenty to be found. Read as many articles as you can that can help you optimize your site in search engine results. The more knowledgeable you are and the more information you gather, the better. All of this will help you in getting those high first page rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites on the Internet that can help you with your search engine optimization. There are many sites that help in tracking keyword phrases that can help your site rank higher. There are also content writers that have lots of experience in making solid keyword laden content for your site.
Act now, and see the benefits of proper search engine optimization. All of these will result in better traffic and more business to your website resulting in more sales.
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