It took search engines like Google less than a decade to become a major part of people’s lives. These days it would be almost impossible to find what you’re looking for without first heading to a search engine to find the right sites. However, on the other side of the equation are millions of webmasters trying hard to get sites ranked well on those search engine results that will tell you a different tale. Unfortunately there are those webmasters who try to manipulate those results, which can be a bad influence for people trying to learn proper optimization techniques. This can lead some of them to make silly mistakes that could see their sites penalized unnecessarily. Below are some of the more common SEO blunders that could seriously damage your site’s chances of ranking well. The smart marketers have a head start, they consider seo target marketing from the beginning and optimise their site accordingly.
Creating a website based on Flash is still something that happens a lot, although less than years ago. They aim to impress their visitors with the amazing special effects that come with flash. The only problem is that Flash and SEO are like oil and water – they don’t mix. The simple issue is that search engine spiders cannot crawl Flash code, it stops them cold. So if you are aiming for search engine traffic (which everyone should) then you need to have an HTML alternative on your site that has written content that the search engines can read and index. It’s a simple lesson, avoid using Flash at all (unless it’s a video, maybe) and you’ll be fine with doing proper SEO. If you choose to go with a professional SEO company, rather than doing the job yourself, then you should be really careful about the whole process. The company you chose and their methods will impact how search engines perceive your site as well as their reaction to it. You could end up losing everything because some companies use blackhat methods which could lead to your site being banned. That’s why it’s important to be crystal clear right from the start about what you want and what you expect from the company and take responsibility. Use a combination of research and good sense when deciding on a firm you want to work with.
Another misperception is that meta tags and descriptions are important to ranking well. It’s just that those two have become much less important than they use to be. You’ll have much greater luck if you pay more attention to the content that’s on your site. When it comes to SEO, you’ll see better results if you focus on providing top quality content. Create high quality content around your keyword on a regular basis and the search engines will love you for that.
If your site isn’t seeing much traffic coming from search engines, you may need to analyze what you could be doing wrong and amend it. The more critically you view your current practices, the easier it will be for you to remedy anything that’s not right. The sooner you find problems, the faster you can fix them. Always keep in mind that SEO is constantly changing and evolving. Stay focused and try to learn a little more as time goes by so you can stay in front of your competitors. As your knowledge and understanding of SEO improves, you’ll find that it’s much easier to put it all into practice. There is no reason why you cannot find all the information online however if you would prefer a template to follow, if you like a step by step guide then look at one of the excellent marketing courses like Affiliate Silver bullet – they’re by no means essential but can save a lot of time and frustration when starting your business.