If you do the majority of your business online it is easy to forget that there are a lot of offline buyers out there who can also use your products or services. It is not a good reason to think that they will have no interest in the items which you are selling, simply because they do not utilize the Internet. Offline marketing is just as important as online marketing-especially with so many new internet marketing businesses competing for attention. Direct mail proves to be among the trusted and oldest means of offline marketing. Here is how to build a successful direct mail marketing campaign.
Coupons and promotions can be used quite effectively to get people to take the time to go online to check out your website. It’s also a great idea to send out promotional codes or coupon codes so you can see exactly how well your marketing campaign is going. Be sure to include a special deal for your recipients if they enter a special code into your website, which will be included in the mail piece. A simple postcard with a “get 10% off with this coupon code!” and your website address printed on it could net you hundreds or even thousands of dollars in sales! You always want to put the most important information at the beginning of your direct mail so the reader is sure to see it. The recipient is then sure to see what you want them to read, even if the letter is really long. The majority of the people won’t read the entire mailing, but may still hire you. If you can draw them in at the beginning of the letter, you are nearly guaranteed success.
Always sign your letters and postcards. Even if you think you are sending an incredibly informal piece of mail, perhaps a quick sales notice, sign the end with a handwritten signature. If you have hundreds of people on your direct mail list, have a stamp of your signature designed so you can use it. Of course it is easy to tell the difference between a stamp and a handwritten signature, but the stamp will be better than nothing. In personally signing every piece of your mailings, you demonstrate to individuals that you accept full responsibility for your promotions message. This will help the operation maintain professionalism. Don’t be threatened by direct mail. With a little practice, it’ll become second nature. As you continue to do direct mailing, it will become effortless. You may find that direct mailing is more profitable to you than all the online marketing you do, put together. Be sure to stay with it. Sales will add up in no time.
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