There is nothing new about online videos.
Thanks to Youtube and other video sharing sites, the growth of video traffic has been massive in the past few years. It is said that people watch more footage on the internet than they do on television. Video marketing is good news for the internet marketer who is willing to take advantage of this vast, long-term traffic source. Each year, a new set of short lived techniques jump out of nowhere but quickly disappear. Whatever you feel comfortable doing, there is a way of promotion for you. When we talk about the free marketing methods, video marketing happens to be on the top. With videos you can hold your target’s attention, deliver your message within informative content, and lead them to your site where you can continue to pre-sell.
For example, if you’re selling a “gardening eBook”, instead of writing articles and submitting them to directories, you can create videos and submit them to video sharing sites. I meet people all the time that want to start making videos but are afraid that it will be too hard; it is actually much easier than things that they perform everyday. Reaching a large group of people, if that is your goal, is possible with video marketing. Following are some of the reasons you should put some of your efforts into video marketing.
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The truth is that most people don’t like to read so video is the best alternative. Nowadays, many people just can’t slow down and pay attention to a book, written course, or even a text-based sales letter; so, to change with the times you must start using videos along with your text. In order to get targeted traffic from videos, you should create videos that are informative and are useful to the viewer. It takes genuine effort and time to successfully brand your business and be recognized. Sometimes it takes a lot of creativity to make your business unique enough to be noticed and paid attention to. It can be a lot easier getting the attention of your market with video, but of course you need to have all your ducks lined up. You can put whatever you want in your videos, but you need to make it well-presented if you want people to watch them to the end. You can create bonds of varying strength, it all depends on your content. Slowly you can get more and more people to recognize you as a brand and increase your visibility.
A new course is causing quite a buzz in the Internet Marketing community and you can find more information about it at The Leading Articles page.
It’s quite easy for videos to be spread virally, and that’s one other thought that should be considered. All viral means is word of mouth advertising via the internet, and it can make for unbelievably huge amounts of traffic. Viral marketing is a really effective way to get visitors because it doesn’t cost anything and all the traffic is free. Online marketers have not completely embraced video marketing, but it’s becoming a force to reckon with. It’s a smart move to explore and use all that this has to offer – as you know.