There really are a lot of ways to promote something online, but in the past few years video marketing has been just on fire. Continue moving ahead and you’ll discover some excellent video marketing tips you can use in your next videos.
An important part of the overall effect of the video is the title. Searching for videos online is like using a search engine with different keywords. For instance,if someone is looking for makeup application videos, they will use keywords like makeup tips or makeup application tips. So your aim should be to leverage this title to the fullest extent, so that you not only get ranked for your targeted keywords but also reach out to your target audience easily. You will do this by using relevant keywords, but keeping in mind that you want to keep the title simple. You must be sure that you are paying attention to the keywords, they must make sense and stay on topic of the video. Try to use a catchy title for your video, it is the first thing people see and you want to grab their attention. If you can pique peoples curiosity with your video, you want to make sure you have an attention grabbing title. Copywriters are familiar with the need for strong, well worded headlines. Titles for videos are very much the same. You want your target audience to understand the purpose of your videos. The title of the video is the best place to do this. Remember to keep your title to the point while still stating your purpose.
It is worth it in the end once you are able to effectively apply this technique.
You will be given the option of using a small capture image from the video (thumbnail) to market the video itself.
Many people who start marketing with videos forget the importance of having an enticing thumbnail. Using a thumbnail provides the opportunity to catch viewers interest right away and entice them into watching your video. Make use of this feature as it will make a big difference for you. Choose your thumbnail careful and make sure that it is highly appealing to your target audience. It should convey the meaning and the purpose of the video and at the same time, make the viewer want to click and watch it.
When creating a marketing video, you shouldn’t make it too long. You want to recieve maximum exposure by the viewer going to your site after seeing the video/ People will lose interest if the video is too long, and you can lose visitors to your site as well. A good video is kept short, 2-3 minutes. When you have short videos, you actually leave your video thirsting for more, which is exactly what you want at the end of it. Put in a little effort and try to pack as much information as you can inside the short video and give your viewers a reason to visit your website and get more meat. In summary, video marketing is a powerful way to generate more targeted traffic to your site, as well as increase the visibility of your brand. Your videos should be interesting and memorable enough that they make an impression on your viewers. You don’t need to be a professional to create a high quality video for your marketing, a simple one would do.
Recommended: Check out this great article about premium squeeze page templates (also including video squeeze pages).