For many years now, Google Adwords has been a great method to get highly targeted eyes on your offers. In this article we will be looking into writing an effective ad copy to get a higher response from your ads. Do yourself a favor and check out : 48 Hour Cash Club, 48 Hour Cash Club Bonus and 48 Hour Cash Club Review.
When you sit down to write PPC ads, remember which keywords and ad groups each ad is for because you have to use the keywords in your ads. If you’re just lost as to how to begin writing your ads, then you can get inspiration from existing ads in use – but never copy directly, word for word. The best way to go is to learn how to write good classified ads, and then don’t mistake creative writing with good ad copy. The purpose of your ad headline is to make the reader stop in his tracks and want to read your ad. Whenever you use Google and search for something, then the returns show up with blue links all over the place? There are so many things competing for the searchers attention on the first page of Google. If your ad doesn’t have any highlighted blue keywords, then it’s because your ad copy does not include the keywords that the searcher was looking for. The bottom line really is to just use the right keywords in your ads at all times. When you fail to include the right keywords in your PPC ads, then there will be no blue keywords in your ads, and people will just ignore you. You can test, but we have tended to use the keyword once in headline, sometimes, but at least once in the main body of the ad. It’s all about relevancy and quality score, and of course your CTR will impact your quality score. You must always distinguish yourself from your competitors. Perhaps you heard somewhere that you can do well, or get by, if you just look at successful ads and copy them. You’ll have a tough time convincing people you are distinctive when you copy ads from other marketers. Yes, learning how to write great ad copy can be done with the help of other ads, but you should never copy them outright. Of course you can always test it and see for yourself; nothing wrong with that. When you search on Google, you’ll find many ads that look duplicate with only a few minor changes here and there. It is posdible to experience a low CTR only because the readers could be confused by similar ads and just click on nothing, or someone elses. Unique ads perform better, but no matter what you can always do your own testing.
One strategy that will always work extremely well, if you do it right, is to ask a simple question in your ad. You can ask these questions in the most creative manner to make the searcher click on your ad. You have limited space to play with in PPC, so be very clear and to the point, no matter what you write.
If you’re not sure if these ad copywritng tips will help you, we understand; so then the thing to do is test them in your campaigns, today. But all of this only scratches the surface, and there is much more to learn which is what we’ll always encourage you to do.
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