An internet website is an ideal place to collect leads, and in order to do this, you must use email marketing. Email is still the best means of communicating with customers. If you’re still not sure whether email marketing is for you, here are some reasons to try it out today.
1. Cheap
For less than 20 dollars a month, you can collect customer leads on your site. Most internet marketers use reliable and inexpensive systems like Aweber and constant contact.
2. Quick
You can send a follow up email to your leads while your website is still fresh on their mind. If you want to send details about promotions, you don’t want to waste time.
3. Higher return on your investment
You can collect subscribers to your mailing list, which are likely to convert into sales. This is also a good way to narrow down your target market. This results in perfect opportunities for you to offer pre-release sales on new products andor services to your existing customers list.
4. Personalized Touch
Sales will shoot up if each customer feels that you have a good business relationship. You can constantly keep in touch with potential customers by email so that they never forget about you or your website. With the collection of subscribers’ names during the sign-up process or following a purchase, many email sender programs will insert these names into a mass email. Your e-mail message will start out addressing each customer personally, like “Hello insert name”, and will arrive to each recipient personalized with their own name.
5. Steady traffic for your website
Targeted email campaigns such as newsletters or sales announcements with a link to your website have approximately a 30 to 50% chance of obtaining a new customer, a sale or both. By using call to action phrases like “check this out” or “look at this page”, you can prompt your readers to visit your website again and again.
Whether your need is to send certain information to only part of your list, or track responses on a certain product or service, email marketing is a great tool for your business. With this tool, you can start your business in the right direction.
Russell Brunson and Mike Filsaime has been very succesful in email marketing. Find out more about Make money online and be like them!