Almost every Internet user knows the value of Google, it’s the most widely used search engine in the world. If you have a website and you don’t see it in Google, then you need to do something about it. The internet started small but it now contains more information than anyone can imagine consuming and because of this it has become a necessity for it to be organized as best as possible. That’s where search engines like Google, Yahoo, and Bing come into play. Learning to optimize your site will increase your search engine position and put you in front of more people. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. However, many people don’t really get SEO and end up doing the wrong things. Following are three of the most common mistakes that can cause your site the most harm.
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One of the reasons why many SEO beginners commit mistakes is because they expect instant results. Search engine optimization requires a lot of patience. The outcome of sticking with it will be a boatload of traffic. If you want to get your site in front of tens of thousands of people you must be ready to go the extra mile. You must be ready to build links, create unique content and put in the time to have everything in place, then you can simply forget getting ranked for any keyword. Your website’s speed matters, not only to your visitors but also to the search engines. If your site contains messy code or is overloaded with convoluted code, it will make your site load more slowly in a visitor’s browser, which is something Google doesn’t like. If you can, aim at switching to an external CSS file instead of all internal code. This small change can speed up your loading times and make it much easier to update your site later. Just keep in mind that search engines are looking out to give the best results to their users, and to convince them, you have to become the best. In other words, your site should behave well with your visitors and as well as the search engines.
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Link spamming is when someone distributes their URL across the web to get incoming links,while getting links is important; you will be penalized if you get too many at once. When a person launches a website, he/she reads that creating thousands of links will get you on the first page of Google. But this doesn’t work that way, as search engines like natural link building. It’s not worth it to spam your link out and suffer the consequences of getting your new site de-indexed and sandboxed, and it will get sandboxed if it is a new site receiving hundreds of incoming links. Link building is necessary in the competitive online environment of today but you will actually outrank your competition by getting links a few links a day, consistently.
So, if you want to simplify things, you can break SEO into on-page and off-page. The more quality links you build and the better you do internal linking, the higher your site will rise. Strategic internal linking helps more than people realize so don’t forget about improving it.