There’s really little doubt about social bookmarking sites having the ability to deliver tons of highly targeted traffic to any site. It’s really important, though, to consider your business, market, and other factors before you jump into social media marketing. Unless you outsource the tasks, then you need to decide if it’s something you want to devote your time to doing. Also, before you do anything else – if you don’t have a marketing plan of action then that would really be the first thing you need to do. When you have a plan, then you can decide where to put social bookmarking, if indeed you decide to do it at all. So we’ll move on to consider several ways in which social bookmarking can help your business.
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First off all remember that social bookmarking sites are real communities, which have people networking and sharing information on a regular basis. If your goal is to reach the first page of these sites, you will have to receive a large number of votes from the people in these communities. The existing bookmarked content is valuable information and worth reading so you can learn from it. Look at the titles and the descriptions of the bookmarks, and take note about how they’re written. That will help you with your own. Go through the comments and get a feel of how the site’s users interact with each other. If you’re going for maximum effect, then it’s a good idea to learn as much as possible.
People find content on bookmarking sites by reading their headlines, so if you want your bookmark to be seen and spread, then you should focus on creating catchy headlines. There are times when the content is great and the information is targeted at the right audience, everything is right but the headline. If your headline is so bad that people just walk away, then you also won’t get any traffic to your site. Social networking takes a good amount of work to really give you results, but making the mistake of ignoring your headline will cost you a lot of time and hard work. As you can easily see, it’s worth it to write good headlines for your content.
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One good technique is to exchange bookmarks with other people on the site who are looking for bookmarks for their pages. You can do some search engine research to find services that connect people who are looking to exchange bookmarks. This works very simply, as you bookmark someone’s pages in exchange for them bookmarking yours. If you want to make some fast progress with bookmarking you can try this strategy, which works on the same principle as a link exchange. You should realize, however, that this is not a strategy that everyone is comfortable with, so be cautious about mentioning it before you know someone’s views about it. In general, you can leverage social bookmarking sites to get more traffic and make your search engine rank higher as well. These tips will help you to benefit from social bookmarking while avoiding some of the errors that beginners often make. If you consider all the angles first, your bookmarking campaigns will be successful.