We are all looking for our businesses to become popular. This is the reason why we work so hard to get our name to the pubic. Rising popularity means you’re capturing more leads and you have a better chance of converting these leads into sales. Article submission in ezines is just one of the many ways to promote your business online.
But what if you hate writing? You may know the basics but that doesn’t qualify you as a writer, right? Even if you aren’t the next news correspondent, writing articles is not as bad as you might imagine. Writing articles for the Internet falls under the heading of “content”. Treat internet writing like email writing. You have your target audience in front of you and you’re simply telling them about your website.
The whole internet is built on content. If your content is informative and entertaining, people would want to know more about what you have to offer.
The more content you have online that talks about your business, the more popular your business site will become. These are the article directories, also known as ezines, that people browse to find articles on popular subjects. To publish articles on these ezines, you will have to create an account and submit articles. You’re allowed to add a link or two going to your site, just in case your readers want to learn more about what you have to offer them.
Begin by signing up as an author, make sure to read the terms and conditions thoroughly. As a business owner, you are permitted to mention your business site, but the ezine editors need you to follow some rules to do this. Some article sites won’t let you include links within the article, but you can always mention your website address in your bio page. .
Marketing using article directories inform people that a business such as yours exists online. With well-written, good quality articles, you can make a name for yourself and garner a following before selling even one product. For example, your business has something to do with gym equipment; you can talk about weight lifting in your articles. More people will be interested in you and your business site because they trust that you’re a credible source of the information they want.
With article marketing, you’re showcasing your expertise in the field. Ordinary internet users will see you as someone they can rely on to tell them more about a product, or a concept related with their field of interest.
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Russell Brunson
Mike Filsaime