What exactly is SEO Copywriting? Search Engine Copywriting is merely the term for creating content that appeals to search engines, while not forgetting about the human readers. This new form of writing for the web, if not done correctly, may be frowned upon. To put it another way, SEO copywriting rewrites content that already exists. In the simplest of terms, SEO copywriting seeks to create content that thrives off of targeted keywords. Most people would think to pull out their Thesaurus in order to find synonyms of keywords to stuff their copy with, but this is the wrong approach and won’t help you rank in the search engines.
Any content that doesn’t have the right density of keywords is regarded as spammy content by all the major search engines. So when you’re engaging in SEO Copywriting, make sure you’re constantly aware of the density of your keywords in your content. Also, SEO copywriting differs from the regular copywriting because here your aim is to not only write for the search engines but also for the human readers who are looking for unique information. This form of writing is not at all difficult, but it does require some learning. You’ll be able to get started right away with the following tips on to start as a SEO copywriter.
What if you have a learn to play guitar blog. Writing for the search engines requires knowing who your target market is. This is of the utmost importance because you’ll never know what keywords to use if you don’t know your target audience. Your choice of keywords will make or break your campaign, and the only way to get it right is to research and understand your niche market. This information will allow you to write compelling copy with all the appropriate keywords. For example, a site about Yoga would require looking into that topic in order to find keywords right for targeting. For a Facebook Ads guide post, you’ll want to use various facebook ppc related keywords in your articles. For a Magic Submitter review, you’ll want to use link building related keywords. The text on your homepage should be enough to get the best results with most search engines. Along with your homepage, the important sections of your site should also be descriptive with a good amount of text. Search engines want to see at least 400-500 words of relevant text on a web page to know find out the keyword relevance. You’ll want the text at the beginning of your page to contain all the main keywords as some search engines won’t venture too far down your page. That’s why it’s so important to give them your keywords in the initial text.
It’s best to always focus on aiming for meaty content. The copy on your site should always be more than 400 words in length. The more content you have, the better it is. It’s best to go with 1,000 words per page as long as you’re offering valuable information.
Effective SEO copywriting will take time and effort to master. But once you get the hang of it, you’ll know exactly how to impress the search engines and at the same time give your readers the information they are looking for.
If you stick to the rules, search engines will reward you for your hard work.