An ebook marketing business is a very good business to be involved in. Not convinced? In May 2010 the AAP – Association of American Publishers – announced that ebook sales went up once again in the first quarter of 2010 – up 252%. This has been happening quarter after quarter and it clearly shows that the ebook publishing industry is booming. Let’s look at why you should sell ebooks.
Some of the advantages of an ebook business are the low production and storage costs, low shipping costs, and the ability to sell your ebooks through virtual internet shops that take orders 24 hours, 7 days a week. It really a business which will, if you set it up correctly, operate like well oiled machinery, taking orders even while you are taking a break.
But there is more than one strategy for marketing ebooks. Let’s look at some of these.
1. Write Ebooks and Sell them
With the right information anyone can write ebooks themselves. By selling your own ebooks you get to keep all of the profits. The major costs will be the time you spend while researching and writing ebooks. But once you start selling your ebooks you have almost no ongoing costs except for hosting and payment processing fees.
2. Sell 3rd Party Ebooks and Pay Royalties
If you already have a web site or blog you could sell other authors’ ebooks through the site. It is normal to pay a royalty to the author, for example 40% to 70% of the cover price.
3. Sell Ebooks with Resale Rights
If you search online for ebooks with Resell Rights, then you will find hundreds of ebooks available. When you purchase the ebook with Resell Rights you have the author’s permission to sell it to other people and keep all of the revenue.
4. Use Ebooks with Private Label Rights
If you obtain ebooks with PLR or Private Label Rights then you have even greater flexibility. With PLR rights you can represent the ebook as your own and usually you are allowed to edit it, split or repackage the information, and even give it a new title.
These are just a few ideas for ebook marketing and I hope you can use them to build your own ebook business.