Developments in the world of marketing, particularly in the declining importance of the conventional print ads, have created a niche for local search marketing services. This is the type of service needed by local businesses to ensure that shifting a large part of their marketing efforts to the Internet would get the desired results. It may be safe to assume that most business owners are aware of the reduced impact of ads placed on the Yellow pages, circulars, newspapers, and magazines, while advertising costs are moving up rapidly. This article looks at these changes that have provided a fertile ground for the emergence of local search marketing services.
First of all, the advertising rates for local newspapers have been on the rise while at the same time, the response rates have been going down because less and less people are reading newspapers. It does not really make sense for people to continue reading newspapers when the materials provided through online news are more up-to-date. In addition to this, the news feeds could even be conveniently provided to consumers through their mobile phones. Indeed, newspaper circulation has been moving downhill because aside from the above mentioned reasons, people no longer have enough time to read the printed newspapers and are turning to online news sources. Thus, advertisers need to be found on the Internet and local search marketing services offer the required help.
Secondly, the traditional Yellow Pages are also being abandoned by more and more local shoppers. This is understandable because keying in the type of service or product required on the computer is much easier than browsing through the Yellow Pages. Using the Internet to search for the wanted product or service offers the convenience of easier checking of the prices and quality of the services or products. Once again, local search marketing services are required to make sure that the business is properly presented on the online business listings.
Another significant development is that the number of homes provided with the standard telephone has been decreasing as more and more people decide to rely solely on their cell phones for their communication needs. And because there is no regular phone, the Yellow Pages are also not found in such homes. Thus, businesses cannot advertise to such homes through the Yellow Pages. Obviously, the Internet is the most convenient way to market to them, thus making the local search marketing services firm more valuable. And with more and more people wanting to access the Internet through their mobile phones, the chances of online marketers are greatly increased because people can visit their websites at any time and anywhere they are.