of having a site is getting traffic to your web site. You really do need people to come to your site. So what’s the best way to get visitorsto your website? There are pretty much a couple different types of traffic. Paid & Free. So what does that mean? You can either purchase traffic or you can get free traffic to your site.
If deciding to pay to get people to your web site, you can use services like Google Adwords and models referred to as Pay Per Click (PPC). Now, what happens here is that you tell Google, for example, how much you want to pay for each click. And depending on the amount of competition you might end up payng quite a bit or a not much per person. From a few pennies per person to several dollars per visitor. So obviously it can add up quick. However it’s quick, constant and usually precidtable traffic. This model works at getting people to your site.
Another example of a technique is the banner model. In this case youpay per volume, you buy a certain number of impressions usually measured in CPM (or Cost Per Thouand). And there are various banner ad networks which you can join and upload your ad and other websites put that banner on their site for the set number of impressions. In this approach you might get a ton of visitors or none at all.
The thing about paying for traffic is that you should really test the results and keep an eye on the process, otherwise you might just be wasting your ad budget.
The other option when it comes to getting traffic is getting free traffic. Free traffic can come from the search engines which unless you’re lucky, requires knowledge of search engine optimization. Free traffic can also come from other websites. Linking between sites is a helpful way of getting traffic. More ways of getting free traffic might be things like writing articles and submitting them to article directories. You could also post meaningful comments ona variety of social sites, likeblogs, forums, video sites with a link to your site can also help you get more free traffic.
So there really are quite a variety of ways to drive visitors to your site. And you might want to test all of them to figure out which way gives you the best traffic.