Kissing SEO Good-Bye As A Stand-Alone Marketing Strategy
Russ Henneberry | Jan 12, 2010
I hate to break the news but SEO (search engine optimization) isn’t enough to succeed online anymore.
Whether your selling frisbees, lip stick or debt consolidation services you will need to do more than just optimize your web pages for some keywords and get a few good inbound links.
How much more? I’m glad you asked
You will have to find ways of engaging with your customers and prospects. You will need to find ways for your customers and prospects to engage with each other. You will need to start monitoring and (more importantly) participating in the conversations that are going on about your industry, products, services, brands, etc.
Search Engine Optimization is an absolutely critical piece of your online marketing strategy — however, it is no longer a viable stand-alone strategy. In 2010 and beyond, businesses will become more savvy than ever before, realizing that more web traffic doesn’t necessarily equal more profits.
I read this article and thought it worth syndicating. For more information from Russ go to http://www.russhenneberry.com/2010/01/seo-stand-alone-strategy/
Sincerely,
/Terry