The best part about website flipping is finally making the sale. You already take every step to maximize profits along the way, buying sites at the best price and optimizing them properly, and the selling process is no different. There are steps you can take to sell your site for extra or, at the least, get you sale some more visibility and appeal to potential buyers. Instead of your listing blending in with the other generic ones out there, there are some things you can do to help your site stand out a bit more.
Use a Great Title
Your listing title is your first and perhaps best chance to shine among a horde of other sites for sale. Let’s face it. A site listing for “Website about Losing Weight” would hardly get a second glance from possible buyers, just because they really can’t see anything new there. However, if you have something like “Website Shedding Light on Groundbreaking New Weight Loss Techniques,” you sure have a better chance of standing out from the rest of the pack. In addition, the site sounds like something that was created with a lot of energy and creativity put into it. Buyers would want to believe that some of that enthusiasm would show on the site.
Cut the Fluff!
Buyers aren’t interested in hearing about your individual information or what inspired you to use the color scheme on the front page. It’s not personal, it’s just business. They want to hear how much traffic the site gets, where it ranks on search engines and how much it makes in a month. The details in the sale listing are where you load the potential buyer up on exactly what they want to know without forcing them to sift through a bunch of other information. It’s okay to be short and concise here. While your title should be flashy, the details of the sale can be as simple as a few bullet points.
The Proof is in the Pudding
If you say that your site is earning this much or that it gets this number of visitors per day, be ready to provide evidence supporting such claims. Another thing that you can do to actually show a potential buyer how great your site is, is to show off the site itself. Photos containing the layout and style of your website will be pretty useful but a video presentation of you navigating around the site and exploring its various features and functions should be even more effective. Videos are hosted for free so you should maximize this opportunity for your advantage.
These tips on how to sell your site successfully may seem like common knowledge, but it’s easy to overlook these and this may cause you to lose out on better opportunities for your site. Remember that even if you have a superior site for sale, it’s unlikely that potential buyers will recognize this unless you can back it up with a good listing. Selling websites can be your most profitable online venture but it takes effort to be able to pull it off successfully.