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It is more than a 12 months now since I concluded that Search Engine Optimization (search engine optimisation) was, or was quickly going to turn out to be, a waste of time. I had already, 6 months earlier than then, mentioned farewell to spending an hour a day working on getting reciprocal links.
What led, at the time, to what many would have said had been very rash strikes? In spite of everything, reciprocal linking was nonetheless being expounded, by one and all, as a vital method to get a great rating, and the software program tools had been being actively marketed still. Search engine positioning software was nonetheless being heavily marketed and remains to be immediately; keyword density was a buzz term being branded round as if it had been an essential science to be practised by all good search engine marketing acutely aware webmasters.
What I did was to return to marketing basics. I had obtained my marketing training back in the 1980’s and had practical advertising experience with my very own business from the mid 1990’s. I was not born into web advertising alone, so might nonetheless see outside the blinkers and the hype.
A very fundamental but necessary aspect of marketing is to know your market place. When it comes to search engine rankings, then clearly a significant part of that market was the major engines like google, Google, Yahoo and MSN, with Google being the clear chief then, and a year later today.
I started to think 18 months ago that so far as reciprocal linking went, it was changing into a spammers’ zone. Certainly, I argued with myself, Google did not really wish to rank a web site extremely simply because the net master had the instruments and the time to chase round getting reciprocal hyperlinks? It simply did not make sense. And the identical was true of shopping for links. Why should a site rank highly because they have splashed out on shopping for hyperlinks?
What Google, and the others, actually needed was to rank the most effective web pages for a particular search time period, and it seemed only a matter of time before they sniffed out and extinguished the abuses similar to blatantly artificial hyperlink building, Blog spam, scraping and extreme SEO’ing.
A 12 months ago, I started two new web pages with none real thought of SEO. As a writer, I was completely satisfied to attempt to provide what serps needed: authentic content on what folks had been looking for. While I did present title and description tags, all the pieces else was just written on a flow basis. The key phrase phrase for any web page would come out in the natural flow. I might just write to my heart’s content without using any instruments checking key phrase density.
The primary of these new web pages thirteen months ago was in the self enchancment area of interest, which is very competitive. I used to be anticipating to be “Sandboxed” by Google due to that, and so it proved. However I just kept plugging away, sticking to my no-search engine optimization principle. Of course, none of us outdoors Google knows for positive if there is such a thing as a sandbox, however there may be undoubtedly a ready time earlier than a brand new web site is thrown absolutely into the rating melting pot.
In the self improvement case, the last Google update noticed my website emerge from the sandbox after about 12 months. So, ultimately, I was able see whether my no website positioning method was to yield any positive results. Fortunately, a couple of excessive rankings had been instantly apparent, including just a few #1 positions. On one of those terms, Yahoo followed a couple of weeks later to the #1 place, whereas the location was #2 (now 1) at MSN.
Now, that is early days for that particular site, and there may be a lot to do to get extra excessive rankings. Nevertheless, I am confident that website positioning is infinitely extra simple than some consultants, particularly these promoting rating tools, are inclined to have you believe.
Since I began that particular website, I have solely made one main change, and that’s convert all my internet sites to CSS. Providing a content wealthy website that’s simple to crawl for search engine robots is crucial aspect of the brand new, simplified SEO. The truth is, following Google’s recommendation to site owners is about all you need to do, and that’s free.
After all, these with software program products to hawk will argue that I might do even higher with their software. But when Google decides to blacklist that software program as a manipulating tool, then all my arduous work could be undone. So I’ll depart the others to chase shadows with rating software, and just enjoy writing content. In spite of everything, that’s what basic advertising instructed me to do.
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