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Kissing SEO Good-Bye As A Stand-Alone Marketing Strategy
Russ Henneberry | Jan 12, 2010

I hate to break the news but SEO (search engine optimization) isn’t enough to succeed online anymore.

Whether your selling frisbees, lip stick or debt consolidation services you will need to do more than just optimize your web pages for some keywords and get a few good inbound links.
How much more? I’m glad you asked

You will have to find ways of engaging with your customers and prospects. You will need to find ways for your customers and prospects to engage with each other. You will need to start monitoring and (more importantly) participating in the conversations that are going on about your industry, products, services, brands, etc.

Search Engine Optimization is an absolutely critical piece of your online marketing strategy — however, it is no longer a viable stand-alone strategy. In 2010 and beyond, businesses will become more savvy than ever before, realizing that more web traffic doesn’t necessarily equal more profits.

I read this article and thought it worth syndicating. For more information from Russ go to http://www.russhenneberry.com/2010/01/seo-stand-alone-strategy/

Sincerely,

/Terry

\\ tags: free web traffic, PPC, SEO, Web Traffic

The internet is an ever expanding space where more and more websites are coming into business everyday. Apart from this, it is also getting more and more difficult for a new website to gain a good position in the top search engines. However, you can get the best out of the search engines through search engine optimization.

Given below are a few tips which will help you get the best of search engines.

1. Page optimization:

The first thing that you need to take care of in order to get good results on the search engine pages is great content. If your website has the best kind of content, it is sure to receive great results. Do not put up mediocre content on your website because it will do no good for your business.

2. If you want your website to be a successful one, you need to go for an easy, clear navigation system. If your website is a large one, try to separate it into several sections so that a visitor is able to navigate through it properly.

Proper arrangement is very important if you want to retain good rankings in search engines.

3. Thorough keyword research is very important for good rankings. Maintain a decent keyword density in your content in order to receive top rankings.

4. Once you get to know the keywords which have the greatest demand, use them in the titles of your articles and the headings in order to receive huge search engine traffic. Use the keywords cleverly and do not overcrowd your content with the most popular keywords because it would often backfire on you!

5. Establish relevant links to your pages. Link only to sites whose content is relevant to yours, so that a visitor gets to a page which is related to your website or topic.

6. Although much importance is not given to it, off page optimization is also equally important for search engine optimization. The first thing that you need to worry about is the links. Link only to websites which are relevant to your page. Also, link only to websites which have a good quality.

Linking to relevant and good websites will increase your demand and credibility, which, in turn, will fetch you better search engine results.

7. Submitting to directories is another important traffic tactic. There are certain directories which will accept your submissions for free but there are some others which will charge you a certain amount of listing fee. In case there you find a directory which wants a reciprocal link, avoid going for it unless you think that it will benefit your website greatly.

8. If you promote your website actively, you are sure to get good search engine results. You can drop in your articles to article banks. You can also giveaway articles to those who accept it in exchange of a links.

9. Social networking is also a great way of making your site better and achieving higher results in search engines. However, be sure to abide by the rules of the social networking sites in order to ensure that the website owners do not take any action against you.

/Terry

\\ tags: Organic Search, SEO, seo traffic, Web Traffic

The best known secret in generating wealth in the Internet based business or eCommerce is ‘traffic’. Everybody knows it, every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many Internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches.

This is the reason why eCommerce sites laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google AdWords. The surge in popularity of Google AdWords is very evident as you can see so many sites sporting this ad scheme.

In using Google AdWords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show AdWords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google AdWords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic is potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google AdWords are.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle AdWords that pertains to your company and to your products. There are many online Internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google AdWords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google AdWords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google AdWords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Technorati Tags : traffic google adwords laser

\\ tags: adwords, PPC, Web Traffic

More and more website owners have the recurring dilemma on how to increase traffic to their websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something they find informative, entertaining or amazing.

Many companies use this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an amusing video and many other methods that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool to be utilized. The benefit pf viral marketing greatly overshadows the cost or efforts to take action on this marketing scheme. Any website would greatly benefit that uses viral marketing.

‘Tell A Friend Script’

One of the easiest methods in viral marketing is using a ‘tell a friend script’. This is a simple programming script that you can install into your website. Generally, tell a friends scripts are installed in pages where media is placed so that a person can easily send the media to any of their friends, family members or social networks.

The basic concept of a tell a friend script is a script wherein a person may input their name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail as spam mail because he would see the sender’s name as someone they know and trust.

Tell a friend script greatly reduces the chances of being blocked by a SPAM guard because they use the information input by the sender. This allows for intended wider reach of the viral information. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the website, the company name and/or its products. Then, along with the message it is another tell a friend script to keep the process going.

The process begins all over again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability on The Internet

To obtain a tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy and paste a script and simply put it on an intended web page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box ‘tell a friend script’ then press enter.

In the search results page you will see many links that will direct you to a site where you can obtain a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic to your site which could become profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the instant recognition that is expected of it, just wait. It may take some time before it is shared on the greater scale you are hoping for. But rest assured many people will see your ads and there is great probability that they will visit your website increasing your traffic flow.

Technorati Tags : script friend marketing would

\\ tags: ggogle, PPC, tell a friend script, Web Traffic, yahoo